Leeds East Academy

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Partnership with First Direct

First Direct Bank have been supporting the attendance campaign across the White Rose Academies Trust for over a year.

The bank, who sponsor the First Direct Arena in Leeds, kindly provide each of the WRAT academies with a VIP Box to certain shows throughout each academic year. 

The VIP box allows 12 students, selected via a random draw of student names who have achieved 100% attendance, to attend concerts at the Arena as VIP’s. Next half-term we have been given a VIP box to the X-factor Live Tour.

Last year Leeds East Academy recorded our highest ever attendance - continuing our four year trend of year on year improvement.

Mr Clement, Acting Assistant Principal, commented "The support of First Direct has helped us to foster a positive culture around attendance, the backbone for securing positive outcomes for all of our young people."